Within the framework of the 57th Banking Convention, Certicámara, together with the National Registry of Civil Status and Asobancaria, announced the proof of concept (POC) to make the first requests for the placement of credit products in the marketthrough the validation of identity of people using facial technology.

Tuya, a financing company, and an ally of Certicámara, will participate in this process, who will be pioneer in using this technology to verify the identity of a person in order to approve a credit product in a few minutes.

Certicámara explained that facial biometrics is the authentication mechanism that is based on the use of facial biometric datasuch as the distance between the eyes, the shape of the nose and the patterns of expression lines, which cannot be altered, offering a high percentage of accuracy in identity verification.

“At Certicámara we are excited to lead the transformation in the banking sector and provide Colombians with a unique and efficient experience in their financial processes. This technology solution gives us an unmatched opportunity to make a difference in the industry.“, assured Martha Moreno, executive president of Certicámara.

The proof of concept (POC), they assure from the entity, “is related to a product that will allow the execution of agile and efficient processes which will favor, mainlyto citizens, such as the linking of new customers with a 100% digital and face-to-face presence, including savings accounts, credit cards and consumer loans”.

Certicámara concluded by indicating that “These types of solutions promote safe and responsible financial inclusion by allowing identity validation from anywhere“.

“Thanks to facial biometrics technology we can compare the information of possible clients with the data of the Registrar’s Officewhich allows us to validate the identity of people and reduce the amount of fraud due to impersonation in requests for financial products,” said Carlos Iván Villegas, president of Tuya.